Launching the We-Fi campaign, I tackled the challenge of visually conveying the profound impact of the Women Entrepreneurs Finance Initiative (We-Fi). Recognizing We-Fi's commitment to empowering women entrepreneurs, I symbolically utilized a light bulb to represent the initiative's role in illuminating pathways for scaling up.
Teasers & Revealers
Mosul Application
Closing Post
The campaign, characterized by the bulb's pervasive presence, concluded with a motion graphic (the light bulb gracefully turning off during the application closure).
This visual metaphor not only marked the conclusion but also emphasized the cyclical nature of empowerment, contributing to the campaign's success in attracting applicants and generating widespread engagement.
