As the visual manager for Orange Corners Baghdad, my pivotal role involved spearheading the launch campaigns for Cohorts 5 and 6. In collaboration with KAPITA Business Hub and The Netherlands Embassy, I seamlessly integrated marketing campaign elements, ensuring a cohesive and impactful message. My responsibilities extended beyond digital communication to coordinating with event planners for Graduation ceremonies, where I initiated the creation of visually engaging print materials. By orchestrating these components, I contributed to the project's success, providing a visually compelling narrative that resonated with the entrepreneurial spirit of Iraqi youth in both training and graduation phases.
Student Ambassador Campaign
My design decisions for Orange Corners Baghdad were intricately shaped by a comprehensive and research-driven methodology. Commencing with direct communication with the Programs department at KAPITA, I sought to thoroughly understand the essence of the program. This initial step was crucial in aligning the visual narrative with the program's objectives.
Workshops & Masterclasses
Building on this foundation, I methodically implemented the Brand Guidelines, ensuring a harmonious integration of visual elements within international standards. This meticulous adherence to guidelines was instrumental in maintaining a consistent and professional visual identity across all campaign materials.
Christmas
The research extended further into the entrepreneurial landscape of Iraq. Engaging over 500 startups in the application process allowed for a nuanced understanding of the diverse ideas and initiatives within the community. Following extensive outreach, we meticulously narrowed down the initial startups to a carefully selected group of 60. From this refined cohort, the final selection process resulted in the inclusion of the top 20 startups.
This research-driven approach not only ensured a deep understanding of the program but also allowed for the creation of visuals that resonated with the dynamic spirit of Iraqi entrepreneurs. It also facilitated the development of a visually cohesive and impactful campaign that successfully attracted, engaged, and supported emerging startups throughout their incubation journey.
Application Steps Motion Graphics
A collection of design projects for Orange Corners Baghdad, an initiative facilitated by the Netherlands Embassy in Baghdad and executed by the business enterprise KAPITA.
